Case Study - SUNY Cortland

Click play to hear how we helped Cortland raise $18.3 million!

THE CHALLENGE

  • Create an emotional connection between potential donors and SUNY Cortland
  • Reach a large range of donor audiences – all ages, professions, locations, etc.
  • Show the new changes to campus, while also making the campus feel familiar to alumni
  • Communicate the impact of giving

THE APPROACH

  • Use powerful stories and soundbites from current students, alumni, and faculty/staff
  • Display campus through both drone footage and student perspective shots
  • Select strong music to set the tone
  • Highlight each of the areas that donations support through a series of videos

THE RESULT

  • $18.3 Million raised within 3 months of going public with the campaign
  • $160,000 raised at the 2019 Cortaca game at MetLife Stadium
  • Custom presentations for each audience

Final Videos