Case Study - Catholic Charities

Click play to hear how we doubled donations to Catholic Charities!

THE CHALLENGE

  • Educate the audience about hunger in Broome County
  • Reach new donors in Broome County and encourage returning donors

THE APPROACH

  • Interview pantry recipients, pantry volunteers, and experts on hunger and poverty in Broome County
  • Start a Facebook Live campaign to reach a broader audience and reach those that no longer watch broadcast television
  • Rebrand the campaign

THE RESULT

  • $30,000 dollars toward food pantries in Broome County
  • Doubled their expected donations during their 2-day telethon
  • Broke all previous telethon records in one night

Final Campaign Materials

A selection of Facebook Live videos

Father Michael Galuppi discusses hunger in Broome County

A discussion with Father Galuppi about the need for hunger assistance and how you can help. Our Lady of Good Counsel and @St. Ambrose Church.

Posted by Catholic Charities of Broome County on Tuesday, December 3, 2019

How do Hunger and Poverty Play a Role in Sustainable Communities

In this interview, we hear from Professor George Homsy of Binghamton University who is a Sustainable Communities educator. Listen in to learn about how we can work together to move people out of poverty. How can we give people a hand up and not just a hand out by extending food pantries to become empowerment centers?Binghamton University

Posted by Catholic Charities of Broome County on Thursday, December 5, 2019

A Client Perspective

Listen as one client talks about why she uses the pantry and how the services are helpful to her and her family.

Posted by Catholic Charities of Broome County on Wednesday, December 4, 2019

 

Teaser video for Facebook Live Event

 

Harvest for Hunger Mailer – Front and Back

Harvest For Hunger Mailer Front Page

Harvest For Hunger Mailer Back Page

 

Newspaper Ad for Telethon

Harvest for Hunger Telethon Ad

 

Digital Ad

Harvest for Hunger Digital Ad 1

 

 

Newspaper Ad for Facebook Live Event

Harvest for Hunger FB Live Ad

 

Digital Ad

Harvest for Hunger Digital Ad 2