Socha Financial Group
This firm was originally branded under the name of its founder, Nancy Socha. As Nancy began preparing for retirement it was clear that the firm needed a new identity. A renaming and total brand overhaul led to the launch of this successful financial firm’s marketing strategy and campaign.
After the rebranding other team members are becoming the new face of the company, and clients no longer feel that they have to just work with Nancy to get the best service and advice.