You have to first and foremost exhibit excellence in both marketing and advertising, as well as a contextual understanding of how our messaging will work in the real world. You have to be creative and brave, willing to push the boundaries to the innovative and new. You dig deep to develop an understanding of what clients' customers need and want, and always, always keep learning and exploring. We deliver excellent value and insight for our clients into where to get the greatest value for their investment. And we make sure that all of our key team members are hands on with each and every client we serve.
With over 20 years of experience in all aspects of video production, project management and strategic planning and business development, Elin integrates her skills to help clients make informed decisions, both creatively and strategically. At the helm of White Knight Productions, she has helped to shape branding decisions and has developed integrated campaigns for credit unions and financial planners. She's also consulted with companies in the energy sector, higher education, non-profits, as well as several statewide agencies. She is pleased to work directly with clients to help them navigate the complex world of marketing and advertising so that they can achieve their goals with smart and strategic decisions.
One of Europe's most sought-after post-production talents in the film industry, John has worked as a colorist with some of the biggest names in the world of advertising and entertainment. He has also worked in various post-production facilities in Los Angeles in an engineering capacity. John is skilled at all things technical, from computers to cameras, and he also participates in strategic and creative meetings, sharing his vast knowledge and experience with our team.
Helen is a public affairs specialist with a long history of working with environmental agencies and energy companies. She has served as the communications director of the Pennsylvania Department of Environmental Protection (DEP) and she has served in key public relations roles for energy companies and currently works as a consultant for the largest power generation company in the United States. Helen enjoys working with companies to establish and develop strong relationships with the public and the press as part of the overall strategic plan.
Rory is a public relations veteran specializing in crisis communications, stakeholder engagement and grassroots advocacy. He has been a journalist covering energy and environmental issues for more than 15 years and served as a media representative for two Fortune 500 energy companies. Rory holds bachelor's degrees in environmental science and journalism from Temple University. He is based in Philadelphia, where he volunteers his time coaching the University of Pennsylvania Men's Rugby Club. In March, you’ll find him sporting a kilt and playing bagpipes – because that's what you do in March.
At White Knight we work with a select group of strategic partners who represent the "best of the best" in their respective fields. As our reputation is built on excellence and service, we are very choosy about who we partner with, so our clients are assured that they are always being served in the best possible way at the best price. This model also allows us flexibility to hand-pick a “dream team” for our clients, based on their specific projects and needs.
This is the getting to know you phase where we talk in concrete terms about messaging, strategy and content development.
We set objectives, determine a plan of attack and projected timeline for deliverables as well as target dates for reviewing campaign analytics.
We produce the creative elements of the campaign to meet planning objectives.
In this stage we get our creative work out into the marketplace.
We gather results of campaigns and meet periodically with our clients to assess the effectiveness of the campaign in relation to the goals.